Brazilian beauty giant Natura & Co reports its board of directors has authorized management to assess a possible separation of Natura & Co Latin America and its Avon division to “unlock further shareholder value.” Noting the two entities’ distinct geographical footprints and service to different beauty consultants and consumers, the Sao Paulo-based firm said on 5 February the move would result in two independent, publicly traded beauty companies – Natura and Avon – with “unique business plans, independent governance and management teams, better equipped to pursue more tailored strategies to drive long-term shareholder value.” A separation also would “afford shareholders greater visibility into the financial performance, structure, growth prospects and investment theses of the respective companies,” Natura & Co. says. Natura & Co. acquired Avon in early 2020. (Also see "Natura Making Strong Headway In The Body Shop Transformation; Next Up, Avon" - HBW Insight, 28 August, 2019.)
Natura Considers Avon Separation; LVMH Highlights Sephora Growth In 2023; Beauty News In Brief
Splitting off Avon as its own publicly traded company would unlock shareholder value and provide shareholders with greater visibility into the entities’ performance and potential, Natura says. Sephora sales fueled 20% reported growth in LVMH’s Selective Retailing business in 2023. More beauty news.
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