Unilever’s Growth Action Plan Rooted In ‘Fewer Things Better’

CEO Hein Schumacher provided awaited detail on Unilever’s new Growth Action Plan, which seeks to leverage R&D strengths and winning technology platforms while driving productivity improvements, in an 8 February year-end sales presentation. The firm reported underlying net sales growth of 7% in fiscal 2023 to €59.6bn.

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Unilever PLC is implementing its Growth Action Plan behind its Power Brands, preparing to measure the consumer appeal of the brands and establish “multi-year, scalable programs that will drive category growth and premiumization,” says CEO Hein Schumacher.

While Schumacher unveiled the plan in October, announcing it would focus on its 30 Power Brands and a pruning of...

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