Unilever PLC is implementing its Growth Action Plan behind its Power Brands, preparing to measure the consumer appeal of the brands and establish “multi-year, scalable programs that will drive category growth and premiumization,” says CEO Hein Schumacher.
Unilever’s Growth Action Plan Rooted In ‘Fewer Things Better’
CEO Hein Schumacher provided awaited detail on Unilever’s new Growth Action Plan, which seeks to leverage R&D strengths and winning technology platforms while driving productivity improvements, in an 8 February year-end sales presentation. The firm reported underlying net sales growth of 7% in fiscal 2023 to €59.6bn.
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