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German OTC Launches And Revitalizations From P&G, Stada, Théa and TheOTCLab

 
• By David Ridley

Botanical extracts power new products from P&G Health and Théa Pharmaceuticals in the areas of pain and eye-care respectively, while TheOTCLab and Stada relaunch much-loved foot care and cold brands in this German OTC marketing update. 

Rendering of a German flag
• Source: Shutterstock

Back pain is a problem for many Germans, Procter & Gamble points out in the press release for its latest launch. “There are many ways to relieve pain. In addition to painkillers, more and more sufferers are looking for a natural alternatives.”

To address this need, P&G Health has through its German Wick division launched the Kytta pain ointment, which uses comfrey...

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