Coty, Inc. says a wildly successful social media influencer post for CoverGirl’s Simply Ageless Skin Perfector Essence foundation demonstrates the strength of its social media influencer network, which has grown from a few hundred to some 5,000.
Launched in December as an extension of CoverGirl’s Simply Ageless Foundation – the leading anti-aging foundation in the US, according to Coty – Perfector Essence was the focus of a 12 December post by TikTok makeup artist and media