P&G’s 'Naturally Derived' Ingredient Claims On Herbal Essences, Pantene Draw Class Action

According to plaintiffs in California federal court, P&G’s claims on Herbal Essences and Pantene shampoo and conditioner products about high proportions of natural-origin or naturally derived ingredients are false and/or misleading, and ISO 16128 certification does not cure the deception.

What might 'naturally derived' mean to the reasonable consumer? • Source: Shutterstock

ISO certification does not satisfy Californians Loraine McWhorter and Sameer Sharma, who are suing The Procter & Gamble Company for fraud over naturally derived ingredient claims.

Seeking to represent a California class, the plaintiffs allege P&G’s Herbal Essences Real Botanicals, Herbal Essences Certified PurePlants, and Pantene Essential Botanicals shampoos and conditioners are advertised as containing 90% or more

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