Beiersdorf AG’s NIVEA brand recorded its strongest revenues this century as it surpassed the €5bn sales threshold, with plenty of runway ahead as it expands into new categories and geographies.
‘The Sky Is The Limit’: NIVEA Hits $5Bn Sales Mark With Ample White-Space Opportunity Ahead
Beiersdorf reports its NIVEA skin care brand recorded organic growth of 16.2% in 2023, representing its strongest sales this century as it prepares to enter new categories and geographies. The brand is not yet available in 60% of the global face-care market, says CEO Warnery.
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