Beauty product sales on social media platforms such as TikTok Shop have given rise to a growing number of phony beauty products, with an estimated 3%-30% of beauty products sold on social media in the US infringing on brands or “unauthorized in some way,” says Venable LLP attorney Justin Pierce.
Fighting Fake Beauty: Brands Must Take Bolder Action To Make Counterfeiters Think Twice
Attorneys presenting at the Personal Care Product Council’s 2024 annual meeting outlined measures beauty companies can take to protect their IP and combat counterfeiting operations. While marketing of sham products is not going to stop, companies can cultivate “a reputation within the counterfeiting community of being one of the brands that genuinely understands how to disrupt counterfeiters.”
