Fighting Fake Beauty: Brands Must Take Bolder Action To Make Counterfeiters Think Twice

Attorneys presenting at the Personal Care Product Council’s 2024 annual meeting outlined measures beauty companies can take to protect their IP and combat counterfeiting operations. While marketing of sham products is not going to stop, companies can cultivate “a reputation within the counterfeiting community of being one of the brands that genuinely understands how to disrupt counterfeiters.”