Unilever’s Dove Recommits To ‘Real Women’ Against Rising AI Threat

In 2004 when Dove launched its Campaign for Real Beauty, only 2% of women considered themselves beautiful, leading the brand to examine the cosmetics industry’s potential role in the problem by setting unrealistic beauty standards in advertising.

Over 20 years, Dove has challenged itself and broader industry, the media and society at large to rethink how beauty is portrayed, for example by celebrating models with diverse looks and body types