Kenvue Inc. marks the halfway point of its first full year as an independent company by increasing its full-year marketing spending behind its consumer health and beauty lines on confidence that consumers are willing to continue to pay more for its brands.
Kenvue Increases Marketing Spend To Boost Consumer Loyalty, Expand Reach To More
Kenvue maintains full-year guidance after 0.3% Q2 net sales dip beat market expectations. Essential health segment alone drove sales; self-care and skin health/beauty faltered. US sales of Neutrogena Collagen Bank pre-aging platform launched on TikTok shop, a first for the brand.
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