E.l.f. Up! Roblox Experience Helps Drive 50% Sales Growth In Q1

 
• By Eileen Francis

Since its launch of e.l.f. UP! last year on gaming platform Roblox, e.l.f. Beauty has achieved the number one branded experience on the platform with a 95% positive rating and 14 million plays. The firm’s fiscal first-quarter sales jumped 50% to $324.5m.

E.l.f. Roblox
• Source: Shutterstock

More from Earnings

More from Business