Glosswire, a “business-to-business-to-consumer” platform that offers a “dating app”-style approach to discovering beauty, is sparking love among shoppers and vendors, generating 300,000 swipes a month.
‘Swipe Right If You Like It’: Glosswire ‘Dating App For Beauty’ Is Hooking Consumers Up With Brands
The Wires Platforms, Inc. founder and CEO Kimberly Carney says her Glosswire platform for connecting online shoppers with beauty products is growing its consumer and vendor base, with expectations to host 500 brands on its site by year-end. Carney spoke about the unique positioning of the platform, which showcases but does not directly sell featured products, in a 21 August interview.
