Australian oral-care company HiSmile PTY, a critic of the National Advertising Review process that has called for international alignment in advertising self-regulatory practices, has been referred to the Federal Trade Commission in two separate NAD cases.
Australian Oral-Care Marketer Referred To FTC For Failures In Two NAD Challenges
HiSmile, which is appealing a National Advertising Division case decision arguing that online advertising’s global footprint demands evaluation of ad claims by international standards, has been referred to the FTC for declining to participate or comply in recent NAD cases brought forward by Oral Essentials and Procter & Gamble.
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