Australian Oral-Care Marketer Referred To FTC For Failures In Two NAD Challenges

Australian oral-care company HiSmile PTY, a critic of the National Advertising Review process that has called for international alignment in advertising self-regulatory practices, has been referred to the Federal Trade Commission in two separate NAD cases.

First, the marketer of tooth concealers and tooth whitening products containing active ingredient phthalimidoperoxycaproic acid (PAP) declined to provide an advertiser statement confirming intent to comply with NAD