The Procter & Gamble Company will need additional time to “rebuild” SK-II in China, but the foundation of the prestige skin care brand is strong and consumers are more receptive to the Japanese range than they were a year ago, says CFO Andre Schulten.
P&G On SK-II Struggles In China: ‘We’re Ready To Come Back’
P&G has worked to ‘rebuild’ the SK-II brand in China over the past year with a focus on product quality, efficacy and the line’s core ingredient, as well as improved messaging, and recently launched SK-II's ‘most crafted, exclusive and luxurious skin care series’ to date, CFO Andre Schulten noted at the Barclays Global Consumer Staples Conference.
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