OcuSoft Retains Retaine Brand Name, Looks Askance At Eyeleve Marketer’s Reference

B+L, Rohto, Relief Products Homeopathics Also Make US OTC Eye Care Market Moves

After launching Retaine MGD Advanced, OcuSoft says a release by Bruder Healthcare referenced Retaine MGD trademark and statements from a previous OcuSoft announcement about the original product attributed to an optometrist. B+L, Rohto brand and homeopathic firm Relief Products also make US OTC eye care space moves.

OcuSoft Inc. announced after recently launching Retaine MGD Advanced lubricant eye drops that a product made with the original Retaine formulation available under a different brand from Bruder Healthcare Co. LLC doesn’t have an endorsement by an optometrist associated with OcuSoft.

The Rosenberg, TX, firm in July launched Retaine MGD Advanced, made with olopatadine 0.3%. On 12 September it said an...