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Alberto V05, Zest Among Iconic Brands Providing Platform For New Owner’s US Debut

 
• By Eileen Francis

Italian personal care and beauty manufacturer Sodalis Group will acquire Alberto V05, Zest soap, Sure deodorants and other personal care brands in a transaction with current owner Tengram Capital Partners expected to close by the end of October. Recent years have seen high private equity activity in cosmetics and personal care.

Zest
• Source: Shutterstock

HRB Brands, LLC, a portfolio of beauty brands comprising iconic US hair care and personal care ranges such as Alberto V05 hair care, Zest and Coast soaps and Sure deodorants, is finding a new home at Italian company Sodalis Group.

Tengram Capital Partners, a Westport, Conn.-based middle-market private equity firm that purchased HRB in 2020, has agreed to sell the...

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