The National Advertising Division’s assessment of ad claims from anti-aging skin care device marketer UVVU Inc. underscores the importance of matching a product’s efficacy claims with the wording of testing questionnaires on which claims are based.
Ad Claims Relying On Product Test Questionnaires Must Reflect Wording – NAD
Anti-aging skin care device marketer UVVU Inc. agreed to discontinue or modify a number of claims for its SolaWave 4-in-1 Skin Care Wand with Red Light Therapy, since statements were not substantiated by an in-home use study on which they relied, says the National Advertising Division.
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