GuruNanda LLC, a frequent participant in the self-regulatory advertising forum over the past year, failed in its appeal of a National Advertising Division decision siding with challenger Procter & Gamble Co. over the advertiser’s “natural teeth whitening” claim for pulling oil.
Ayurveda Mouthwash Marketer Loses NAD Appeal Over ‘Natural Teeth Whitening’ Claim
The National Advertising Review Board, the appellate advertising body of the BBB National Programs, Inc., sides with NAD and P&G in a decision published 29 January finding pulling oil mouthwash marketer GuruNanda LLC, could not support ‘natural teeth whitening’ claim.
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