Don’t Take The (Click)bait: Avoiding Pitfalls in Social Media Advertising

We live in an era where social media permeates almost all aspects of daily life, giving us a front row seat to everything from breaking news to the latest dance trends. Social media is also increasingly used by brands—and sought after by consumers—as a powerful advertising tool.

At the close of 2024, Izea Worldwide, Inc. and Traacker, two influencer marketing companies, published results from separate consumer behavior surveys focused on social media and influencer marketing.