We live in an era where social media permeates almost all aspects of daily life, giving us a front row seat to everything from breaking news to the latest dance trends. Social media is also increasingly used by brands—and sought after by consumers—as a powerful advertising tool.
Don’t Take The (Click)bait: Avoiding Pitfalls in Social Media Advertising
Guest authors Rachel Raphael, partner at Morgan, Lewis & Bockius, LLP, and Elizabeth Bresnahan, an associate at the firm, advise beauty companies on how to avoid the common mistakes firms make in social media marketing and suggest proactive steps to reduce litigation risk.
