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FTC’s Update To COPPA Is Good Time To Ask: ‘Am I Marketing To Children?’

 
• By Eileen Francis

The FTC has finalized changes to the Children’s Online Privacy Protection Act, giving parents more control over use of their children’s digital data. The update is an opportune time for beauty and personal care marketers to ensure their products are not marketed to children.

(Shutter)

The Federal Trade Commission’s finalized amendments to the Children’s Online Privacy Protection Act (COPPA) rule strengthens parental control over children’s digital data. For the personal care and beauty industries, it provides another opportunity to ensure products are not marketed to children, says an attorney who specializes in regulations governing marketing practices.

“The leading consumer goods companies and their personal care brands target people who are over 18 years old and make specific efforts to exclude those under 18 from their advertising...

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