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Marketer Raises Eyebrows With Claims Suggesting Product Benefits Akin To Cosmetic Procedure

 
• By Eileen Francis

SBLA Beauty Inc. agrees to comply with NAD recommendations to modify certain express claims for its Eye Lift Wand that suggest the product is an alternative to medical eyelift procedures, while the firm is pleased the self-regulatory watchdog found many claims substantiated.

(Shutterstock)

A National Advertising Division assessment of claims for SBLA Beauty Inc.’s namesake Eye Lift Wand is a reminder to anti-aging skin care marketers that they don’t need to reference medical cosmetic procedures in ads to suggest products are alternatives to them.

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