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TikTok’s Affiliate Program Doesn’t Relieve Advertisers Of Responsibility To Ensure Disclosure Of Influencer/Brand Connection – NAD

 
• By Eileen Francis

Wyoming-based NuOrganic Cosmetics agreed to comply with National Advertising Division recommendations that the firm take immediate steps to ensure any affiliates on social media platforms such as TikTok and Instagram that post on its products disclose their material connection to the brand.

TikTok
• Source: Alamy

Brands – not social media platforms on which they are sold – are responsible for clear and conspicuous disclosures of an influencer’s material connection to a product, the National Advertising Division reminds companies in evaluating claims made by a TikToker for NuOrganic Cosmetics’ Eyelash Serum.

In the case closed 18 December and made public 14 January, Sheridan, Wyo.-based NuOrganic Cosmetics agreed to comply with NAD’s recommendations that the company take “immediate” steps to ensure any...

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