The holiday season will soon be upon us, and, for many, green beauty products are high on the shopping list. Consumers are becoming better educated (and more concerned) about how the products they use every day impact the environment and their own health. This has led to an increased demand for products that are marketed as “green.” Consumers are willing to pay a premium for these products, and, as a result, companies have adapted their marketing and advertising strategies to emphasize nontoxic formulations, ethical sourcing, and environmental consciousness.
Are Your Beauty Claims ‘Green’ Or Greenwashing?
Attorneys discuss risks, regulations and best practices for marketing ‘green’ beauty in a market obsessed with health and sustainability
Guest authors Marcha Isabelle Chaudry, an attorney and founder of the Equity and Wellness Collaborative, and Rachel Raphael, partner at Morgan, Lewis & Bockius, LLP, write about the risks companies face in making claims in the realm of ‘green’ beauty, where an absence of a universal standard or definition for ‘green’ is creating confusion and in some cases, legal headaches.
More from Policy & Regulation
• By
Single-use packaging producers subject to Oregon state’s Extended Producer Responsibility law that didn’t meet the 31 March deadline to report their packaging materials are given a grace period to report until 30 April, says Circular Action Alliance, the organization carrying out the EPR program.
• By
Reclassifying ethanol as a carcinogenic, mutagenic, or reprotoxic substance - something the European Chemicals Agency seems likely to do in the near future - would be “tantamount to a de facto ban” with “fatal consequences” for medical care in Germany, says Pharma Deutschland in a joint paper with 13 other German healthcare industry associations.
• By
Personal care companies selling in California that suspect they are subject to its listing of a common stabilizer and packaging material should collect Certificates of Analysis for all raw materials, pursue third-party formula testing and retain counsel.
• By
Single-use packaging producers subject to California’s SB 54 recycling law, which implements a statewide EPR plan, should continue to prepare for its implementation, even as they enter a ‘prolonged period of uncertainty,’ says consultant Michael Washburn.
More from HBW Insight
• By
Jump in cough & cold sales at the end of the year helps Recordati post higher OTC revenues for 2024.
• By
Changes established in West Virginia and proposed in numerous other states gained momentum after Trump was elected to his second term as president and nominated Kennedy to head HHS.
• By
Personal care companies selling in California that suspect they are subject to its listing of a common stabilizer and packaging material should collect Certificates of Analysis for all raw materials, pursue third-party formula testing and retain counsel.