Are Your Beauty Claims ‘Green’ Or Greenwashing?
Attorneys discuss risks, regulations and best practices for marketing ‘green’ beauty in a market obsessed with health and sustainability
Guest authors Marcha Isabelle Chaudry, an attorney and founder of the Equity and Wellness Collaborative, and Rachel Raphael, partner at Morgan, Lewis & Bockius, LLP, write about the risks companies face in making claims in the realm of ‘green’ beauty, where an absence of a universal standard or definition for ‘green’ is creating confusion and in some cases, legal headaches.
