Are Your Beauty Claims ‘Green’ Or Greenwashing?

The holiday season will soon be upon us, and, for many, green beauty products are high on the shopping list. Consumers are becoming better educated (and more concerned) about how the products they use every day impact the environment and their own health. This has led to an increased demand for products that are marketed as “green.” Consumers are willing to pay a premium for these products, and, as a result, companies have adapted their marketing and advertising strategies to emphasize nontoxic formulations, ethical sourcing, and environmental consciousness.