The market for counterfeits of cosmetics and personal care products is “exponentially growing” due to increasingly sophisticated counterfeit rings that are creating look-alike products and deploying artificial intelligence to target potential consumers, trade experts say.
Beauty Counterfeit Market Continues Surging On Fast-Evolving Criminal Rings
Counterfeit beauty products cost the US industry an estimated $3bn in 2023, says a trade expert during the Personal Care Products Council’s Beauty Collective Summit.
