Beauty Counterfeit Market Continues Surging On Fast-Evolving Criminal Rings

Counterfeit beauty products cost the US industry an estimated $3bn in 2023, says a trade expert during the Personal Care Products Council’s Beauty Collective Summit.

(Shutterstock)

The market for counterfeits of cosmetics and personal care products is “exponentially growing” due to increasingly sophisticated counterfeit rings that are creating look-alike products and deploying artificial intelligence to target potential consumers, trade experts say.

US Customs and Border Protection (CBP) estimates that in fiscal 2023, 31% of counterfeit goods they intercepted fell into the personal care category, noted John Manchester, director of IP policy...

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