Two-Thirds Of UK Consumers Turned Off By Eco Price Premium

While the majority of British consumers don't want to pay more for eco-conscious products like foods and cosmetics, one in five would pay more for sustainable premium and luxury products and fast-moving consumer goods, reports Clear Channel.

How much will consumers pay for sustainable foods and cosmetics? (Shutterstock)

Almost two in three UK consumers would leave sustainable products like foods and cosmetics on the shelf if this meant a higher price tag, according to a recent analysis by out-of-home advertising firm Clear Channel.

“A lot of research suggests that sustainable products are often far more expensive than their conventional counterparts – this explains why 62% of people cite the high cost of

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