Mustela’s Digital Campaign Promotes Bebe Line, Avocado Active To Moms

Mustela skin-care brand for babies and mothers-to-be is launching its first digital media campaign with banner ads, blogs and social-media support on parenting and family websites. Campaign promotes the relaunch of Mustela’s Bebe line featuring new natural active Avocado Perseose.

Mustela, touted as “the skin-care expert for babies and mothers-to-be,” is promoting the relaunch of its Bebe line with its first digital-media campaign, aiming to make an emotional connection with moms wherever they visit and shop online.

“Knowing the amount of time moms spend online and their thirst for information, we decided to launch this campaign as...

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