Lauder's Broader, 'Digital-First' Distribution Paying Off; Q2 Sales Up 17%

The beauty giant's second-quarter performance reflects global momentum in specialty retail and online channels and accelerating growth in China in particular. Analysts previously expressed concerns that increased distribution away from department stores could dilute Lauder's prestige positioning, but the firm consistently has defended the shift as essential to its future with younger consumers.

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The Estee Lauder Companies, Inc.'s expanded distribution strategy – increasingly targeting specialty retail and e-commerce opportunities – appears to be paying off in spades, voiding concerns raised by investors about possible brand dilution.

The beauty giant's fiscal 2018 second-quarter sales increased 14% in constant currency terms, 17% reported, to reach $3.74bn, according to its Feb. 2 release.

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