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Claim That Supplement Boosts Children’s Focus Could Spur FTC Attention

 
• By Eileen Francis

Creekside Natural Therapeutics might hear from the FTC after failing to show in an industry self-regulation forum that it would correct misleading claims for its Focused Mind Jr. supplement promoted as an alternative to ADHD drugs.

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Creekside Natural Therapeutics LLC failed to support claims that its Focused Mind Jr. supplement is an alternative to ADHD drugs for children in a review by an industry self-regulation program without enforcement authority. After failing to agree to change the advertising, the firm might get the full attention of a federal enforcement agency prioritizing false claims for children's products.

In a report published 15 January, the Council of Better Business Bureaus’ National Advertising Division said Creekside Natural didn’t submit...

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