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Claim That Supplement Boosts Children’s Focus Could Spur FTC Attention

 
• By Eileen Francis

Creekside Natural Therapeutics might hear from the FTC after failing to show in an industry self-regulation forum that it would correct misleading claims for its Focused Mind Jr. supplement promoted as an alternative to ADHD drugs.

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Creekside Natural Therapeutics LLC failed to support claims that its Focused Mind Jr. supplement is an alternative to ADHD drugs for children in a review by an industry self-regulation program without enforcement authority. After failing to agree to change the advertising, the firm might get the full attention of a federal enforcement agency prioritizing false claims for children's products.

In a report published 15 January, the Council of Better Business Bureaus’ National Advertising Division said Creekside Natural didn’t submit an advertiser’s statement following the investigative arm’s review of the firm’s online ad claims as part of its monitoring of dietary

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