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HBW US Executive Decisions: Engle Leaves FTC, Changes At Nature's Bounty, CRN And Benev

Mary Engle led FTC enforcement actions including against POM Wonderful’s claims for its pomegranate supplements; Huber is CRN’s scientific and regulatory affairs VP and Amanda Darlington is government relations director; Jones takes charge of Nature’s Bounty supply chain; and Benev Co. names five aesthetic experts to Medical Advisory Board to advance its “medically developed cosmeceutical line.”

Handshake of businessmen

Mary Engle is retiring from the Federal Trade Commission after 30 years, including serving as the Division of Advertising Practices associate director introducing and explaining commission regulations on responsibilities for dietary supplement and other consumer product firms to support advertising claims. The commission on 21 January said Engle since 2001 has been associate director in the Bureau of Consumer Protection’s advertising practices unit. In that post, she oversaw the bureau’s work regarding national advertising policy and law enforcement, including claims made about food, supplements, alcohol, tobacco and broadband as well as digital technology marketing practices, such as native advertising and influencer marketing.

Engle has led FTC enforcement actions including against POM Wonderful LLC’s claims and other advertising for its pomegranate supplements. (Also see "Supreme Court Slays POM Wonderful's Appeal Of FTC Order" - HBW Insight, 3 May, 2016.) Other enforcements under her lead included the commission’s first case involving social media influencers against high-end fashion retailer Lord & Taylor – a topic that also resonates in the consumer health and beauty product sectors

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