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J&J To End Johnson’s Baby Powder Sales In North American Markets, But Maintains Safety Convictions

 
• By Eileen Francis

The iconic talc-based product will no longer be available for purchase in the US and Canada after supplies run out. Standing firm on the safety of Johnson’s Baby Powder, J&J attributes the move to declining demand due to changing consumer habits, misinformation “and a constant barrage of litigation advertising.”

JNJ baby powder, New York NY/USA-February 24, 2016 A container of Johnson & Johnson brand Johnson' s Baby Powder in a drugstore in New York

Pulling its iconic Johnson’s Baby Powder from the US and Canada should have little impact on Johnson & Johnson revenues and does not change its resolve to fight litigation that has stretched for years regarding the talc-based product’s safety, according to the firm.

J&J says it will continue to ship the baby powder to other markets around the world, but will allow current retail supplies in the US and Canada to run out....

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