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CTPA Takes Stand Against ‘Free From’ Claims, Urges Focus On Cosmetics’ ‘Positive Attributes’

 
• By Ryan Nelson

In a position paper published on 6 October, the UK cosmetics trade group says “free from” claims can sow confusion among consumers, damage trust in brands and the industry, and lead to safe and effective ingredients no longer being used. In many instances, “free from” claims also may violate UK and EU law, according to CTPA.

UK and EU cosmetics law require claims on cosmetic products to meet common criteria including fairness – ie, they “shall not denigrate the competitors, nor shall they denigrate ingredients legally used.”

However, it can seem like hardly a brand launches in the “clean beauty” era without accounting for all the ingredients...

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Aloette Beauty Referred To FTC For Failing To Participate In Self-Reg Forum Over Earnings Claims

 
• By Eileen Francis

Aloette Cosmetics will face the FTC for possible enforcement action after it failed to respond to multiple inquiries by the BBB National Program’s Direct Selling Self-Regulatory Council.

EU Green Claims Directive: Commission Says It ‘Has Not Withdrawn’ From Negotiations

 
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Oral Care Marketer’s Claims Not Supported By Weight-of-Evidence, Holistic Approach – NARB

 
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Essor Group, Inc., marketer of Boka toothpastes and mouthwash, failed to convince the National Advertising Review Board that a weight-of-the-evidence or holistic approach could support claims its products could ‘remineralize’ teeth.

Dr. Squatch Discontinues TikTok Affiliate Ads After P&G Challenges Sufficiency Of Disclosures - NAD

 
• By Eileen Francis

Dr. Squatch men’s personal care brand discontinued ads as part of its TikTok Shop Affiliate program that competitor P&G argued did not reflect the prizes and awards it provided affiliates, according to NAD.

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Growing With Purpose – Inside Kenvue’s ‘Healthy Lives Mission’

 
• By David Ridley

HBW Insight speaks to Kenvue's global head of sustainability, Jennifer Duran, about the company's “Healthy Lives Mission,” including insights into how the firm is decarbonizing its supply chain, reducing the use of plastics and embedding sustainability into the design of new products.

Change In P&G’s Helm Coming As Planning For Impact From Tariff Increases In Difficulty

 
• By Malcolm Spicer

Even as CEO Jon Moeller and lead board member Joe Jiminez as well as analysts state confidence the firm’s growth strategy will continue with the executive suite change, the impact of tariff policies could put a dent in its results.

Interparfums Inks Fragrance License Deal With Parisian Fashion Brand Longchamp

 
• By Eileen Francis

New York-based Interparfums has signed a deal with Parisian firm Longchamp – known for its leather goods – for the creation and distribution of fragrance lines.