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Still Can’t Cancel That Gym Membership? FTC Proposes One Negative Option Rule To Rule Them All

Commission proposes to modernize, expand, and rename its outdated and underpowered Negative Option Rule

 
• By Eileen Francis

The FTC published a notice of proposed rulemaking on 23 March to update its 1973 Negative Option Rule, which has become obsolete vis-à-vis new marketing strategies in today’s digital world. Proposed amendments would clarify, expand and consolidate negative option-related provisions currently dispersed across different FTC laws and regulations.

The Federal Trade Commission is proposing amendments to its 50-year-old Negative Option Rule because the scope of the current rule is too narrow to address the variety of negative option practices employed by marketers today.

The agency published a notice of proposed rulemaking on 23 March as part of its ongoing review of the...

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• By David Ridley

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Green Guides Update, FTC Enforcement In ‘Deregulatory’ Environment – BBB National Programs’ Engle During IBA Conference

 
• By Eileen Francis

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‘Made In The USA’ Claims May Be Popular In Time Of Tariffs, But Mistakes Are Costly – NAD

 
• By Eileen Francis

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NAD Refers Men’s Hair Color Brand To FTC For Non-Compliance With Fast-Track SWIFT Decision

 
• By Eileen Francis

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More from Business

Product ‘Dupes’ Increasingly Popular Among Price-Wary Consumers Across Globe – Survey

 
• By Eileen Francis

Twenty-eight percent of global consumers polled in a survey included in the report, 'The State of Fashion: Beauty,' have ‘consciously’ purchased product dupes, while 53% are open to buying them; growing acceptance of knock-off products is driven in part by inflation.

IBA Names Ooka Interim CEO; P&G, Sally Beauty Appoint Board Members – Appointments Roundup

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CIR Panel Tentatively Finds Hair Dye 4-Chloro-2-Aminophenol Unsafe, Despite Lack Of Use

 
• By Lauren Nardella

Six panelists of the Expert Panel for Cosmetic Ingredient Safety voted in favor of issuing a tentative unsafe designation for hair dye 4-chloro-2-aminophenol, though the substance has no reported uses on the US market.