The US Federal Trade Commission cites the emergence of AI chatbots as one of many reasons it should move forward “expeditiously” with its proposed rule to eradicate fake reviews and testimonials online and pose civil penalties on violators.
FTC Will Move Forward ‘Expeditiously’ With Proposed Rule Targeting Fake Reviews Online
The proposed rule shows the FTC “using all available means to attack deceptive advertising in the digital age,” agency leadership says. Stakeholder comments point to the prevalence of fake reviews and testimonials online, and “a rule clearly spelling out prohibited practices and allowing for the judicial imposition of civil penalties could strengthen deterrence and FTC enforcement actions," the commission says.
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