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Oxy Marks 50th Anniversary With Line Extensions, Redesigned Packages And Acne Renamed ‘Ne’

 
• By Malcolm Spicer

Mentholatum says two line extensions made with 2% salicylic acid and its "Oxy for Every Kind of Ne" campaign reinforce the brand’s “commitment to tackling every type of acne—from face-ne and chin-ne to body-ne.”

• Source: Shutterstock/Mentholatum

In a sign of growing competition in the OTC acne treatment market, Mentholatum Co. extends its Oxy Acne Care brand with a body wash and pads for sensitive skin while also redesigning its packaging and re-identifying acne as “ne” in an ad campaign.

The Horsham, PA-based business owned by Japanese firm Rohto Pharmaceutical Company Ltd

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