Direct Seller Neora Pushes Back On FTC Pyramid Scheme, False Claims Complaint

Firm says "we refuse to be bullied into a settlement" and FTC conflates legal MLMs with pyramid schemes by alleging every MLM paying incentives "for recruitment of participants” is a pyramid scheme. Separate firm supplying ingredient for brain health supplement agreed to settlement of FTC false ad complaint.

Neora Wellness — Neora, which markets namesake brand supplements and skin care products, includes at multiple points on its webisite the disclaimer that it "does not guarantee any level of income for any" distributor.

The Federal Trade Commission pushes two of its hot buttons in a complaint alleging dietary supplement and beauty product direct seller Neora LLC operates a pyramid scheme and makes false advertising claims for cognitive benefits.

The firm says it "does not guarantee any level of income," but the FTC alleges in a complaint filed 1...