Huda Beauty To Settle Class Action Over Eyeshadows ‘Not Intended For The Eye Area'

US consumers who purchased Neon Obsession pressed pigment palettes may be entitled to refunds under a settlement preliminarily approved in California’s Central District. Plaintiffs say Huda promoted Neon Obsession as eyeshadow despite use of color additives not approved by the FDA for eye-area use, an issue that cannot be cured by a “buried” disclaimer on product packaging.

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HB USA Holdings, Inc., dba Huda Beauty, will pay any and all valid claims from customers who purchased its Neon Obsession “multiuse pigment palette” under a class action settlement headed for final approval in California federal court.

According to plaintiffs in the consolidated class action, Huda calls the product in question a multiuse pigment palette, but representations,...

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